Aura Botanics: Scaling from ₹8.5L to ₹34.2L/Month
How we engineered tiered bundle pricing, automated WhatsApp cart recovery, and unlocked a 4.6X blended ROAS.
Low AOV & Massive Cart Abandonment
Aura Botanics had an organic following but struggled to scale paid acquisition. Their single-product orders resulted in low AOV (₹650), leaving no margin for rising Meta CPMs. Additionally, 76% of checkouts were abandoned with zero automated follow-up.
Bundle Architecture & Retention Loops
Our growth team implemented:
- 1. Skincare Regimen Bundles: Grouping serums + moisturizers into 60-day kits (AOV lifted to ₹1,420).
- 2. WhatsApp Recovery Bots: Automated 15-minute recovery links with time-sensitive perks.
- 3. Doctor/Dermatologist UGC: Credibility-focused video ads solving real skin concerns.
Multi-Channel Scaling
We launched Meta Advantage+ Shopping campaigns targeting broad lookalikes, supplemented by Google Search for high-intent skincare keywords. Daily budget was increased systematically into winning "Doctor Explains" video hooks.
4X Revenue Growth in 120 Days
Monthly revenue expanded from ₹8.5L to ₹34.2L with a 4.6X blended ROAS. Over 22% of abandoned checkouts were recovered automatically via WhatsApp.
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