NexGen: 1,850+ Qualified Leads with 45% CPL Drop

How we eliminated spam lead inquiries, boosted show-up rates to 68%, and achieved a 4.2X pipeline ROI.

Qualified Leads 1,850+ Leads

CPL Drop ↓ 45% CPL

Show-up Rate 68% Show Rate

Pipeline ROI 4.2X ROI

STAGE 01 — THE CHALLENGE

Spam Inquiries & Burnt Out Sales Team

NexGen ran Meta instant lead forms for their tech career bootcamps. They received thousands of low-quality submissions from students who never answered the phone (show rate was below 25%).

STAGE 02 & 03 — STRATEGY & EXECUTION

Interactive Qualification Funnels

We replaced passive forms with an interactive 4-step Career Readiness Assessment quiz that filtered applicants by educational background and commitment level. Qualified leads were immediately offered a calendar booking link with automated WhatsApp confirmation reminders.

STAGE 05 — THE RESULT

High-Converting Enrollment Pipeline

Cost per qualified lead dropped by 45%, show-up rates surged to 68%, and NexGen enrolled 1,850+ students with a 4.2X ROI on marketing spend.

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